Case study · property in deployment
The orchestrator in action: sumYOUman
One IP-anchored property, actively managed — generated, produced, and operated by the scre.me orchestrator.
SIGNAL RECOVERED · EST. 2024
01 · THE PROPERTY — THREE SINGLES, ON SCREEN
PARASITE · OUT JUL 4
I’M A MONSTER · AUG 4
MY OWN SKIN · AUG 21
Every frame renders from the same locked canon — faces, wardrobe, palette — across three genres.
02 · THE CONTENT FACTORY
Strategy, prompt-script compilation, multi-model rendering, and critic QA — separated by doctrine. Days from brief to drop, not weeks.
03 · QUALITY ANCHORS, LOCKED TO THE IP
IDENTITY
Locked character database — the yellow jacket, the neck tattoo, the yellow cap. Every Flow and Veo prompt carries the cues.
BEHAVIOR
Locked voice profiles and behavioral canon, checked at QA — consistent across audio, image, music, and video.
Google Flow, Veo, and every renderer receive the same anchors — brand treatment is part of the prompt, not a hope.
04 · THE EVIDENCE — THE PLAYBOOK, QUANTIFIED
$0.30–.80
COST PER PRE-SAVE · INDIE
Meta benchmark
3–5×
PLACEMENT LIFT
with strong 48-hr retention
40–60%
FIRST-WEEK PLACEMENT
at 200+ pre-saves
60/40
BUDGET SPLIT
pre-launch / release retarget
Real benchmarks from the operating doctrine — retention, not raw volume, drives placement. Live results sit in the Commercial Launch Dashboard.
ONE PROPERTY · THE FIRST OF MANY
THE ORCHESTRATOR THAT BUILT SUMYOUMAN IS THE PLATFORM.
REQUEST THE BRIEFING
Auto-advances every 6 seconds — hover to pause. Full deck available in the briefing.
scre.me — only those you want will hear.
© 2026 scre.me
