Rights & provenance
Ownable means documented.
Trademarks can protect a property's names, logos and source-identifying brand assets. Human-authored expression — selections, arrangements, revisions, scripts, designs — can be copyrighted. But wholly AI-generated material, on its own, cannot: the U.S. Copyright Office requires sufficient human authorship, and prompts alone are generally not enough. We design for that reality instead of wishing it away.
So we don't claim a blanket "clean chain of title over every generated asset." We claim something more defensible: every property ships with a rights schedule that states, asset by asset, what is protected, how, and by whose authorship — produced by the protocol below.
The protocol — applied to every property
01
Record human creative decisionsEditorial choices, direction, selections and revisions are logged as they happen — the human authorship record is built during production, not reconstructed after.
02
Separate the protectable from the rawHuman-authored and human-arranged material is identified and tracked separately from unmodified model output, so no claim rests on the wrong layer.
03
Disclose AI-generated portionsRegistrations disclose generative content per Copyright Office guidance; we register what qualifies and never overstate what doesn't.
04
Verify model termsEvery model and tool in the pipeline is checked for commercial-use rights and output-ownership terms before its output enters a property.
05
Check similarity and third-party rightsNames are cleared for trademark conflicts; output is screened against third-party works before anything is anchored or licensed.
06
Document consentVoice, likeness, performer and contributor permissions are written, specific, and kept with the property — including community contributors under our
community principles.
07
Assign employee and contractor rightsEveryone who touches a property works under written assignment, so the chain of title has no informal links.
08
Maintain provenance per assetVersion history and origin metadata travel with every asset — a licensee can ask "where did this come from?" about anything in the package and get a documented answer.
What a property ships with
Trademark filings and status for names and marks · copyright registrations for qualifying human-authored elements · the asset-by-asset rights schedule · consent and assignment records · model-terms verification · the provenance log. External review of this protocol by experienced IP counsel is a published milestone on the investors page — we'll state when it has happened, not imply that it already has.
