One wedge, one engine, one upside.

The business in one sentence: scre.me sells character-led voice agents to hospitality venues on recurring contracts, uses the same orchestration system to build complete, rights-documented entertainment properties for underserved audiences, and retains ownership of those properties as the long-term upside.

Delaware C-corporation · San Francisco Stage: pre-seed · founder-led Raising: scoped in the briefing deck

What exists today — labeled precisely

We use five evidence labels and nothing vaguer: live · paid pilot · design partner · working prototype · in development. Today's honest position:

Venue agent productOperator console (analytics, live board with takeover, editable knowledge base) and companion Tip Ledger app — fully interactive, public on this site, running on illustrative sample data.Working prototype

RevenuePre-revenue. The design-partner program is the path to first paid deployments; we will not describe pipeline as traction.Pre-revenue

Design partnersCohort recruitment open — target three to five venues, at least two paid, instrumented for conversion, escalation and time-returned metrics.Recruiting

Orchestration systemInternal production tooling (pipeline, templates, knowledge governance, rights ledger). Described at a non-confidential level on the platform page; not a licensed product today.Internal

Owned propertiesFirst property in development under the rights & provenance protocol; a documented case study is an explicit milestone, published when it can be shown.In development

TeamFounder-led by Todd Colletti, Managing Director — bio below. Adviser bios are in the briefing deck, shared before any NDA.Named

Leadership

Todd Colletti

Managing Director

Todd was the first American employee of Sony's PlayStation group, where he recruited the two-hundred-plus publishers and developers behind the platform's North American launch and helped found its third-party licensing programs. The career since runs through senior producer at Singletrac / GT Interactive / Atari (Jet Moto 2, Driver, Dirt Track Racing), co-founder and CTO of episodic publisher Arush Entertainment, senior director of engineering at CBS Interactive's GameSpot, VP of operations at MediaZone — the 220-person organization that carried NBC Sports' internet broadcast of the Beijing Olympics to more than 96 countries — and VP of engineering at HTML5-gaming pioneer Moblyng. Since 2012 he has co-founded and led Something Wicked, a product studio for voice-first, VR/AR and emerging-platform entertainment, alongside angel investing in AI, games and interactive media.

The thread is constant: build the platform, then build the ecosystem of creators on top of it. scre.me points that experience at audiences mainstream studios overlook — with characters that answer real phone lines. Todd is a named inventor on U.S., European and international patents for online gaming event management and digital-delivery architecture.

B.A. with Honors, Technology & Society, Boston University — University Scholar; honors thesis: "The Role of Metaphor in the Development of Intelligent Systems" · San Francisco · LinkedIn

"Hard-core game theory / logic / language appliance in a persistently human package (~30 watts)." — his own headline

The staged plan — each step de-risks the next

01Prove the wedge. Three to five design-partner venues, at least two paid. Measure booking conversion, staff time returned, escalation rate, answer time, repeat callers.

02Prove character matters. Show that a persistent, on-brand character outperforms a generic agent on conversion and retention — the datum that separates us from commodity voice AI.

03Harden the engine. Turn what the wedge exercises daily — character continuity, knowledge governance, rights ledger — into reusable property-management infrastructure.

04Deploy owned and partner properties. Publish one complete, rights-documented property case study demonstrating quality and production compression.

05Expand deliberately. A new territory only when the engine has proven repeatable in the last one — the territory map is a sequence, not a sprawl.

18-month targets — targets, not claims

What the pre-seed is meant to buy. None of these are achievements yet; every one is measurable.

—10–15 paying venues on recurring contracts
—$20k–$50k MRR, depending on contract size
—>60% gross margin after voice and model costs
—Documented booking / lead-conversion lift vs. baseline
—<10% human escalation on bounded workflows
—Two reproducible character-property deployments
—One licensing or publishing agreement signed
—Rights & provenance protocol reviewed by experienced IP counsel

What you would own

Equity in the Delaware C-corporation that owns all three layers: the venue-agent business and its contracts, the orchestration system, and the property portfolio. Properties are wholly owned by the company unless a specific co-development or revenue-share agreement says otherwise, and every property carries a documented rights schedule under the rights & provenance protocol — including honest treatment of what AI-generated material can and cannot protect.

Why this isn't just prompting

Model output is commoditizing; we don't claim otherwise. The defensible assets are the things around the model: an auditable human-authorship and provenance ledger that makes properties licensable; character-continuity infrastructure that keeps one persona coherent across phone calls, canon and merchandise; a venue operations layer with escalation, consent and knowledge governance built in; and a community-development practice that produces properties audiences recognize as theirs. Each is operational work a prompt cannot shortcut.

Where we sit in the landscape

Generic voice-agent platformsValidated demand for the category — and no persistent characters, no IP layer, no hospitality-specific operations. We compete on character economics, not raw transcription.

Character-chat companiesProven that audiences pay for characters — but entertainment-only, with no operational function and no venue revenue.

Studios & agenciesSell creative services by the hour; don't own reusable infrastructure or retained IP portfolios.

IP incubatorsOwn properties but lack a recurring-revenue wedge and an engine that compresses production cost.

The full competitive map, with named companies and our pilot economics assumptions, is in the briefing deck.

The briefing — what you get before any NDA

Shared on request, no NDA:

—The deck: team bios, business model, pricing assumptions, raise and use of funds
—A live product walkthrough (or the self-serve demos on this site)
—The 18-month operating plan behind the targets above

Under NDA, in diligence:

—Design-partner pipeline and pilot economics
—Territory research and market data
—Property-in-development materials and rights schedules

Judge us on the wedge.

Operate the prototype yourself, then ask for the deck. If the venue-agent economics don't hold, nothing else on this site should convince you.

Request the investor briefing